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Royalmount
Dressed to the Nines
 

A non-traditional holiday installation that evokes childhood nostalgia and captivates the imagination. A 14 ft by 9 ft glimmering diamond, a cascading pearl necklace, and suspended gold chain links that appear to be floating beneath a long skylight are just a few of the larger-than-life-sized art pieces on display this holiday season.
 

Client
Services
City
Year

Royalmount Through Massivart
Art Direction & Design
Montreal, QC
2024

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As Royalmount dressed to the Nines, I had the chance to direct & design holiday decor installation throughout the property that takes inspiration from childhood memories of dressing up for the holiday celebrations and the captivating feeling you get when you open an ornate jewellery box and discover treasures. 
While working at MASSIVart, I had the opportunity to lead the project vision from the consultation phases with the client, to the design process and production of the different installations.

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Credits


© MASSIVart
Art Direction, Philippe Labrie
Head Designer, Greg Barth
Designer, Philippe Labrie

Visual idenity, Philippe Labrie

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